Agustus 2019. Kurnia Ramadani
RegoPantes is an e-commerce platform which provides and guarantees a direct transaction between consumer and farmer. Direct transaction is aimed at breaking the long trading chains. The positive impact of this direct transaction is felt by both the consumers and farmers for example the high possibility of getting fair prices.
Several users just selected the “Add to Cart” feature instead of completing the payment process
Increasing the number of users who completed the payment after using “Adding to Cart” feature.
Forming a Research Team
I chose six person with different background for the team in order to be able to see the problems from various points of view.
Determining the respondents
We collected the data from the transaction log of RegoPantes in the past three months to determine the respondents who would participate in this research. The selected respondents were loyal consumers of RegoPantes who had a large number and frequency of purchases. After getting a number of prospective users, we asked the availability of the users to take part in the research and set the schedule to conduct the deep interviews.
Interviewing the Respondents
After obtaining the data of respondents who were willingly follow the research, we contact the respondent according to the schedule given by the respondent. We do voice recording during the interview process. This recording data will then be processed to get problems experienced by users
Defining the problems
Based on the data gained from the user interviews, we classified the problem into several focusses which were business, technology, and marketing. Later the three areas were classified again based on the level of importance starting from the most important to the less important.
The design system was made to facilitate the process of developing the mockups and to maintain the consistency of the design in every page.